PrestaShop & Google integration

Our module will give you 100% analytical capabilities and will allow you to integrate your store with all Google tools and mechanisms available on the market for analytics, marketing and remarketing.

The module will integrate your store with Google Analytics, Ads, Optimize and Google Tag Manager. Take advantage of all the possibilities of Enhanced Ecommerce, DataLayer and Google API to ensure lossless statistics of customer traffic sources, journey and behavior as well as products and orders data. Thanks to dynamic remarketing support, your ads will be better tailored to the customers, which will increase the conversion rate.

Precise traffic sources

The module examines and stores traffic sources based on server logs.It's the most accurate technique we ever found. You will know where your stats come from:

• If the customer visits your store several times - you can specify which input source (first / last) will be sent to Google Analytics.
• Set the time after which the input source will expire - when a customer visits your store after a long absence.
• Suppress any input sources - list the sources you want to omit in the statistics, e.g. bank websites.

You will not lose any order - 100% conversion guarantee

The module will forward each order from the store to your Google Analytics account including information about the customer, traffic source, products, prices, taxes and entire journey through your shop.

Set the order statuses for which conversion and order information have to be sent from PrestaShop to the Google Analytics account. This will prevent from unpaid orders being sent to Google Analytics.

The module supports every payment method available on the market, including bank transfer, check, payment on delivery, PayPal, CashBill, Klarna, Skrill, CECA,ViaBill, Apple Pay, Google Pay, PayLane, Bluemedia, Tpay, Polish ePayments, DotPay and many others.

All Google tools in one module

Using our module you can integrate all available Google tools for your store:

• Google Analytics
• Google Optimize
• Google Tag Manager
• Remarketing and Google Ads
• Enhanced Ecommerce and DataLayer
• Remarketing and dynamic remarketing for Google Ads
• Google API (for loseless communication)

Dynamic remarketing for Google Ads

Use collected data for precise remarketing. Target people who visited your store or specific product pages. Show ads tailored to customers and increase conversion rate!

Enhanced eCommerce

Use the latest Google analytics solutions for online stores. The module supports DataLayer and Enhanced Ecommerce, so you can analyze:

• Shopping behavior and movement in the store
• Behavior at the checkout 
• Examine the effectiveness of the offer and the sales effectiveness of your store

WARNING! DataLayer requires schema.org to be implemented in the store template, e.g. for product https://schema.org/Product. Most PrestaShop templates have this as standard.

Customer journey on One Page and Steps checkout

The module supports precise order statistics for One Page Checkout (OPC) orders and for multi-step checkout. The "OPC Supercheckout" module is also supported. This will tell you which elements of the order process generate rejections and decrease conversions rate.

Existing and past orders analytics 

In addition to automatically sending information about traffic and orders to Google Analytics, the module enables mass sending of existing orders in the store to your Google Analytics account. You can analyse past data before module installation.

Order analytics from outside PrestaShop

If orders in your store are generated by other sources, e.g. ERP or CRM integration, eBay, Marketplaces, etc. - the module will detect them and send information about them to Google. 

Returns and transaction rollback support 

The module allows you to manually and automatically (based on order status) remove an order and conversion information from Google Analytics - e.g. in the case of returns or cancelled orders.

Confirmation of sending data to Google Analytics

The module adds an interactive "Sent to Google Analytics?" button on the orders list, thanks to which you receive confirmation directly by Google API. 

In the order details you will find a list of customer entry points, which allows you to track where your customers come from.

Intelligent Solutions

Thanks to cooperation with specialists from the SEO & SEM industry, we are constantly developing the module's capabilities in response to the market needs.

• Protection against duplicate sending of transactions. . The module controls sent orders and will not allow double counting and sending this information in Google Analytics statistics.
• The module logs all its activities to the log.txt file, so you can know the details of all interactions that will occur between your customers, store, module and Google Analytics account.
• Support for the Personal Data Protection Act (GDPR) - Anonymization of IP addresses

Simple configuration

1. Enter ID of the Google Analytics and other Google tools in the module settings.
2. Select statuses of orders for which information about conversion and eCommerce data you want to automatically transfer to your Google Analytics account.
3. Set up Enhanced Ecommerce and upload the DataLayer tag package to your Google account. You will find the package with tags and Google account configuration instructions in the module.
4. Configure Google API - follow manual available in the module.

Google Analytics in Multistore

Google Integrator supports PrestaShop Multistore. Multistore support for this module is charged extra. If your PrestaShop store has the Multistore option enabled, you have to select a module with Multistore support to work properly. Multistore support will allow you to configure connections independently for each of the stores or groups of stores in your Multistore.