Sales support
In this tutorial, we show you step-by-step how to configure Google Analytics 4, Google Ads and Google Tag Manager to work with your PrestaShop store. Prepare your store to work with Google's services to benefit from accurate analytics of your PrestaShop store in GA4 and conduct effective ad remarketing.
A banner pinned to the top of the page, a slider on the homepage, a graphic in the left column - these are formats familiar to any Internet user. In this post we present how to create a banner yourself, step by step, in PrestaShop 1.6, 1.7 and 8x, which will take the place of one of the products in the product list. Such a banner is not intrusive, eliminates monotony when scrolling through the store and has a sizable click-through conversion.
XML is the most popular and widely used format that contains store and product data.You can import XML into your store and export it from your store. In this post we'll discuss exporting data, because a well exported file will save you a ton of time!
In this post, you will learn how to put up a developer, test or security copy of your online store on PrestaShop 1.6, 1.7 and 8.x on your own in 10 steps. A store copy gives you control over changes before they reach your customers, you can modify it without worrying about the functioning of the production store.
Dropshipping is a sales model that relies on a supplier to handle shipping. Dropshipping is a solution for beginners and small stores that sell in smaller quantities and for large-volume goods. We have prepared a module that will allow you to make your goods available to recipients, while integrating you with Facebook, Instagram and Google marketplaces and price comparison sites.
Printing receipts and packing them into packages will soon be a memory of the past. Today you can do everything faster, more efficiently and more conveniently. No more manually rewriting statements! If you haven't yet switched to invoicing and thank you receipts, it's high time to do it. And we have the right tool for that, too, which will help you seamlessly transition to the new system. Your PrestaShop store can electronically issue all types of invoices, including adjustments and returns, and transfer them to your accounting program.
63% of shoppers don't return to your store because you didn't take care of the right customer contact. Affiliate and loyalty programs engage participants and remind them of your existence. Shopping becomes a more pleasant experience when the customer feels your involvement. With our modules you will improve your customer communication system. Communicate loyalty points collected, reward with vouchers and gifts, and reward referrals that increase your sales and online visibility.
A taxpayer who sells goods by mail order has the opportunity to take advantage of the exemption from the fiscal cash register. In this post, we present the circumstances, interpretations and positions of the tax authorities on the abandonment of receipts and the possibility of switching to full B2B and B2C invoicing! Check out the conditions to switch to recording sales with convenient and electronic invoices.
Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.
WebP is a graphics and image compression format that Google has been developing for several years. The WebP format, while maintaining quality comparable to JPEG, can weigh more than half as much. Its light weight and high quality reduces page load time without sacrificing quality, so the format is highly regarded. Using the WebP format you will achieve higher scores in Google Page Speed, Lighthouse and GTMetrix. Your store will simply load faster. In this post you will learn how to implement the WebP format (and the Lazy Load technique) in your PrestaShop store.