In this tutorial, we show you step-by-step how to configure Google Analytics 4, Google Ads and Google Tag Manager to work with your PrestaShop store. Prepare your store to work with Google's services to benefit from accurate analytics of your PrestaShop store in GA4 and conduct effective ad remarketing.
A banner pinned to the top of the page, a slider on the homepage, a graphic in the left column - these are formats familiar to any Internet user. In this post we present how to create a banner yourself, step by step, in PrestaShop 1.6, 1.7 and 8x, which will take the place of one of the products in the product list. Such a banner is not intrusive, eliminates monotony when scrolling through the store and has a sizable click-through conversion.
XML is the most popular and widely used format that contains store and product data.You can import XML into your store and export it from your store. In this post we'll discuss exporting data, because a well exported file will save you a ton of time!
In this post, you will learn how to put up a developer, test or security copy of your online store on PrestaShop 1.7 on your own in 10 steps. The store copy gives you control over changes before they reach your customers, you can modify it without worrying about the functioning of the production store.
Dropshipping is a sales model that relies on a supplier to handle shipping. Dropshipping is a solution for beginners and small stores that sell in smaller quantities and for large-volume goods. We have prepared a module that will allow you to make your goods available to recipients, while integrating you with Facebook, Instagram and Google marketplaces and price comparison sites.
Printing receipts and packing them into packages will soon be a memory of the past. Today you can do everything faster, more efficiently and more conveniently. No more manually rewriting statements! If you haven't yet switched to invoicing and thank you receipts, it's high time to do it. And we have the right tool for that, too, which will help you seamlessly transition to the new system. Your PrestaShop store can electronically issue all types of invoices, including adjustments and returns, and transfer them to your accounting program.
63% of shoppers don't return to your store because you didn't take care of the right customer contact. Affiliate and loyalty programs engage participants and remind them of your existence. Shopping becomes a more pleasant experience when the customer feels your involvement. With our modules you will improve your customer communication system. Communicate loyalty points collected, reward with vouchers and gifts, and reward referrals that increase your sales and online visibility.
A taxpayer who sells goods by mail order has the opportunity to take advantage of the exemption from the fiscal cash register. In this post, we present the circumstances, interpretations and positions of the tax authorities on the abandonment of receipts and the possibility of switching to full B2B and B2C invoicing! Check out the conditions to switch to recording sales with convenient and electronic invoices.
Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.
WebP is a graphics and image compression format that Google has been developing for several years. The WebP format, while maintaining quality comparable to JPEG, can weigh more than half as much. Its light weight and high quality reduces page load time without sacrificing quality, so the format is highly regarded. Using the WebP format you will achieve higher scores in Google Page Speed, Lighthouse and GTMetrix. Your store will simply load faster. In this post you will learn how to implement the WebP format (and the Lazy Load technique) in your PrestaShop store.
Introducing a new feature of PrestaShow - the Affiliate Program. Join our store's Referral Program to see how it works. As a partner, once you join the program, you will directly participate in the sale of modules from prestashow.pl store and earn commissions for completed referrals. We present the most popular methods of promotion and cooperation, which you can also use in your store.
PriceMaster module has received an update to version v1.38. This version introduces many improvements, which will make price management in the store more complete and convenient. With the module you will change prices in bulk, but also round prices and generate prices for combinations and specific prices. The module allows you to assign markups and mark-ups per product or in bulk.
Meet the XML & CSV Importer for PrestaShop. This is a universal data importer with which you can integrate your store with any wholesaler and supplier. In the video, we show you the basic operations with which you will be able to integrate your store with a wholesaler using a product feed XML file. If you want to learn about a solution that can become a pillar of your store - this video is for you.
PrestaShop stores that have added and removed categories or run modules for auto and mass editing of categories and products often have a broken structure describing the category depth (category deepth). We advise how to get rid of this problem and fix the category tree structure.
If the Products in your store have a wrongly set default category - we have a way for that! The default category to which a product is assigned can be used by external modules, search engines, filters or synchronization systems. If the default category is set incorrectly, unexpected troubles may arise. Check out how to change the default productum category with one query.
If your store's product images look different than they did before you uploaded the images to - we have a fix for that. After many reports from our customers about the "messy" generation of product photos by PrestaShop, we decided to investigate and resolve the problem.
In the order preview, you can generate a proforma invoice. This option often generates an error: Invoice: TCPDF ERROR: [Image] [...], which occurs in some server configurations and has not been patched until version 220.127.116.11. This short post will tell you exactly what to do to make profrorma invoices generate correctly.
Counting online payment transactions and counting conversions from the order-confirmation level is very rarely without error. We outline the reason for the discrepancies that arise and advise on how to minimize the errors associated with uncounted transactions.
The "blocknewproducts" module shows new products only a certain number of days since they were added to the store. With our modification, the module will show products sorted by the date of addition, regardless of the time that has passed since they were added to the store.