What kind of affiliate and loyalty program in PrestaShop? A few words about customer grooming

To meet the challenges of modern marketing, we have designed new modules in PrestaShow to help you motivate your customers to interact. Affiliate and loyalty programs run with our PrestaShop modules will help you increase the popularity of your marketing efforts and encourage users to create communities. From reading this short article, you will learn what opportunities are opened by using modules for customer activation.

Big brand loyalty and affiliate program inspirations

Loyalty program in PrestaShop

How many points have your loyalty programs given away? How many of those points are resting in customers' accounts in oblivion? Does it even pay off?

Marketing efforts involving the introduction of loyalty programs can be quite a challenge. Being both a field and a show of creativity in reaching the best customers, launching a good loyalty program in PrestaShop is captivating in its simplicity.

More than half of Poles participate in at least one loyalty program, which means that we are eagerly attached to brands of our choice and have our preferences when making purchases.

What makes customers decide to join a loyalty program? Points that will reduce the price of their next purchases! When would a customer like to earn such points?

  • For signing up for a store account
  • For signing up for the Newsletter
  • On the occasion of their birthday
  • For completed orders
  • For their activity in your business

And when the day comes when you hand out points "out of hand" to your best customers, rest assured that such an action will quickly pay for itself in sizable conversions! Which cost you only a few clicks

A loyalty program rewards sales of products and services, while allowing you to reduce other promotional and advertising costs. Shopping can be fun - awarding loyalty points makes shopping cart creation more enjoyable.

Our module allows you to flexibly configure the allocation of points for any products and categories, and the customer can exchange the collected points for:

  • Discount vouchers, ready to be used for the next shopping,
  • Exchange for unique gifts available only to participants
  • Pay with the collected points for their next order

With our module, you will independently run your own loyalty program. All the necessary functions have been collected and closed in one intuitive module. The module will work well for both smaller and more demanding, complex stores, which premiums depend on the margin of various products and categories.


This module is an ideal tool for running unified promotional campaigns, which you can combine with banner advertising and social media ads.

More sales are a side effect of the loyalty program. It's actually about establishing an emotional connection. When a customer provides their information and agrees to want to participate in your loyalty program, it means you've been successful. Communication with active users is a lever of commerce, and loyalty points are an important determinant of gaining a returning customer.

Affiliate program in PrestaShop

Other online marketing tools for activating users are affiliate and partner programs - the names are interchangeable.

Increasing sales can be done by engaging buyers. Once a customer gets a discount voucher and knows how to earn loyalty points, they may want to take their interaction with your store to the next level. In this situation, you can't miss the chance to invite him to join your affiliate program.

The idea behind our module for running an Affiliate Program in PrestaShop is simple - your affiliates, i.e. active customers added to the program, gain new customers for you, and in return get commissions and discounts. This way you easily increase traffic, turnover and SEO value of your store.


Affiliate programs run with our module work on three levels.

  1. They engage your customers and lay the groundwork for shared profit and cheaper purchases
  2. They enable you to run a communication system for partners undertaking professional marketing activities with you.
  3. They create a bond between your company and the users involved, thanks to which both parties gain - you popularity and more and sales, and partners motivating grants.

It's almost over

It is forecast that in the 2020s the consumer will no longer be seen as a buyer. There are many indications that it will become a decision-maker and a major micro-entity of e-commerce. Today, consumers create their own identity and participate in the creation of products. One of the most important trends is so-called crowdsourcing, or "wisdom of the crowd." Thus, consumer communities are taking over many areas of company operations. Online communities are the future of commerce.

If you want to be "in the know" with your customers and cheer them into action and co-creation, our modules will certainly help you.

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